Catalyst Consulting Group, Inc.
Catalyst Consulting Group, Inc.

Catalyst Selected by Vita Food Products

Wednesday, March 10, 2010

Chicago, IL - Catalyst Consulting Group, Inc. and Creative Elements, Inc. have been selected by Vita Food Products (Vita) to develop a new web based Commerce site. The new eCommerce initiative will allow Vita to offer its products directly to consumers throughout the United States via a national distribution network of food brokers to supermarket chains and wholesale clubs; and to institutional/food service operations, such as restaurant chains, hotels, country clubs, cruise lines, and other bulk purchasers. The initiative will include a new Web site that will deliver features such improved search engine optimization, a robust and efficient Content Management System, and ease of online distribution for Vita’s numerous products. Catalyst will be leveraging the latest Microsoft technologies for the development and deployment of the initiative. The site is located at www.vitafoodproducts.com.

About Vita Food Products, Inc.

Vita Food Products, Inc. is comprised of two separate divisions; seafood and specialty. A variety of seafood items are sold under the Vita®, Elf®, and Grand Isle® brand names. The company markets other complementary specialty food products, such as cream cheese with salmon, shrimp cocktail, horseradish, cocktail sauce, and tartar sauces. Vita is a top brand of refrigerated seafood, smoked salmon and herring. Vita Specialty Foods, Inc., the Company’s wholly owned subsidiary, markets and sells honey, salad dressings, meat enhancements, dessert toppings and salsas. The Company markets and sells these items under the Virginia Brand®, Oak Hill Farms®, Scorned Woman®, Jim Beam®, Budweiser® and Dr Pepper Snapple Group brands.

About Creative Elements, Inc.

Creative Elements, Inc. (CEI) is a marketing communications and design firm based in Frankfort, Illinois. CEI focuses on simplifying the process with a goal to create unsurpassed value for their clients. CEI takes projects from conception to completion offering a wide array of marketing and design services. For more information, please visit CEI's Web site at: www.ceinow.com.

About Catalyst

Since 1992, Catalyst has successfully executed a wide variety of projects while drawing on the talent from two basic functions—Information Technology Services and Management Consulting. Our team includes engineers and technical professionals who are able to grasp the broader objectives of our clients, and develop systems designed specifically to meet these objectives. Headquartered in Chicago, branch offices include Springfield, Illinois and the Western Region Office located in Sacramento, CA. For more information, please visit our Web site at: www.catconsult.com.

Catalyst Press Contact

Travis Bloomfield
Catalyst Consulting Group, Inc.
312-629-0750
travis.bloomfield@catconsult.com  

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